Explore Our Services

For organizations that need clarity before moving forward
Before you can communicate better, you need to understand what's getting in the way. This engagement is a focused, honest assessment of where your communications stand — and a clear roadmap for where to take them.

We examine your messaging for coherence and consistency, evaluate your content and channel effectiveness, identify narrative gaps, and assess your team's capacity to execute. The result is a practical strategic roadmap for the next 6–12 months.

This is the right starting point if: your messaging feels scattered, your content isn't performing, you're entering a new phase of growth, or you simply want an experienced outside perspective before making bigger investments.

For organizations that need to articulate who they are and why it matters

Most organizations know what they do. Fewer can say it in a way that lands consistently, across audiences, across channels, and under pressure.

This engagement helps you build the messaging infrastructure your communications depend on. We work with you to develop a clear organizational or brand narrative, define your core messaging pillars, and create audience-specific message maps that give your team language they can actually use.

This work often includes:

• Brand or organizational narrative development

• Core messaging pillars and key messages

• Brand strategy and positioning for new organizations, brands, or campaign launches

• Audience-specific message maps

• Language guidance and messaging frameworks for sensitive, high-stakes, or crisis situations

• Translation of values into repeatable, usable language

• Strategic platform and channel recommendations

This is the right fit if: you're struggling to articulate your value, your team is saying different things to different audiences, or you're navigating a transition, rebrand, or moment of organizational change, or you're launching something new and need to build the brand foundation from scratch.

For organizations that want their content to do more
Most teams are producing content. We help you step back, assess what you have, and build a content strategy that's aligned with your mission, your audience, and your capacity, and then execute it.

This work includes strategic guidance on what content should exist and why, as well as hands-on creation when you need it.

Strategic work includes:

• Channel role definition — what each platform is for and what success looks like

• Content pillars tied to organizational goals

• Editorial voice and style guidance

• Executive and brand social presence strategy

• Data-informed strategy across LinkedIn, Meta, TikTok, X, and other platforms

Content creation includes:

• Social media content and asset development

• Newsletters and email campaigns

• Web copy and print materials

• Advertising copy

We bring direct experience working inside social media platforms, including building and managing @TwitterVideo (now @XCreators), alongside deep institutional communications experience. We know how these platforms work, and we know how to build content that performs on them.

This is the right fit if: your content feels reactive, your social presence isn't growing, you need a senior strategist to build the system, or someone to help you execute it.

For organizations investing in story-led video
Video is one of the most powerful tools in your communications arsenal. Too many organizations invest in production before they've invested in story. We help you get the story right first.

We provide strategic direction, concept development, and full production oversight for narrative and social video projects. Filming is handled by trusted external partners; our focus is on the editorial vision and the story you're telling.

This work includes:

• Video concept development and narrative arc

• Interview strategy and editorial direction

• Managing and coordinating external videographers

• Planning content for multiple formats and channels

• Post-production oversight and editorial review

Ideal for mission videos, social media series, executive explainers, and event or campaign content.

This is the right fit if: you want video that actually tells a story.

For organizations that need senior leadership without a full-time hire
Some organizations need more than a consultant. They need someone at the leadership table, advising the executive team, guiding communications strategy at the highest level, but aren't ready or able to hire a full-time communications director.

For a select number of clients, Jessica serves as a fractional communications lead. She provides strategic oversight, executive counsel, and team guidance on a part-time, embedded basis. This includes attending leadership and planning meetings, advising on high-stakes and crisis communications decisions, and coaching internal communications and creative staff.

Jessica brings nearly 20 years of experience leading communications teams inside complex organizations. She has hired, built, and developed creative teams, and she understands how communications functions both internally and externally.

This is the right fit for: established nonprofits, brands, or higher education institutions navigating growth, leadership transition, or increased communications complexity. Availability for fractional engagements is limited.